ACUP Comes to Minneapolis
Identity and Branding
After the group traveled by bus to Mankato, Minn., on a cool, rainy morning, and toured the Printing & Photocopy Services operation at Minnesota State University, Mankato, attendees met in the school's student union building for a session on institutional identity and branding, given by ACUP host Doug Fenske, and Sara Frederick, with the university's integrated marketing team. They detailed how the school moved from having no branding in 1990, when departments used any colors they wanted, to the current policy of requiring the school logo and PMS 269 purple on every printed piece.
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.
