From the Editor: The Decade Ahead
As you move into cross-media services, you will no doubt encounter those who feel that e-media alone can get their message out, without a print component. It's your job to point out the poor response rates others have gotten after attempting to replace direct mail with e-mail. You can compile some data to back you up from sites like chooseprint.org.
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.
