From the Editor: The Decade Ahead
Then there's cross-media marketing, a growing opportunity, and yet one that in-plants are failing to explore. An InfoTrends study (see page 20) reveals that only 38 percent of in-plants offer cross-media marketing services, compared to nearly 60 percent of commercial printers. Those that haven't looked into this yet risk losing this work to outside providers.
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.
