Printing Beyond Borders
As a provider of educational travel, โจPeople to People Ambassador Programs relies on its large in-plant to print and mail personalized messages to thousands of clients per year.
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Chris Bauer
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"95 percent of our business is generated by direct mail," says Greg Marcinkowski, vice president of Marketing Production. "We are driving some of it to the Internet, but we are going to continue to get more sophisticated with our direct mail programs."
People to People Ambassador Programs has offered travel opportunities for nearly 50 years, boasts more than 400,000 alumni, and has destinations on seven continents. In 2008, more than 40,000 delegates traveled to 49 different countries. The company relies on its in-plant to send its message to thousands of clients per year.
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