Rate Case Realities

Less Printing Can Bring More Business

Printers and other mail service providers may find it counterintuitive to help customers produce and mail fewer pieces, but those businesses should not be tricked by false economy. Retaining client business is as important as winning new business, and a client that sees benefit from a provider’s advice will return. Selling more printing or mailing services than the customer needs may be good for one time. Over the long term, however, customers will want the most beneficial (cost-effective) service, and that may be from a provider who understands that sometimes “less is more.”