Rate Case Realities
As the postal rate increase takes effect this month, here’s a look at what’s behind it and how you can help your customers through it.
Processing address lists has another benefit: winnowing out those that represent a waste of resources. It makes no sense to produce and mail a message that will never reach a recipient. Combine this with more prudent selection of addresses and mail owners will find that their return-on-investment is higher—more response from a smaller mailing.
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