Rate Case Realities

Consider address quality and, from your perspective, what you could do to help clients increase the accuracy and currency of their address lists. The Postal Service is serious about reducing the volume of undeliverable-as-addressed mail it handles, and is continually ratcheting up its address quality standards accordingly. Outdated, inaccurate or incomplete addresses are being forced off lists by a combination of rules and rates; for those businesses that support mail owners, this situation represents an opportunity to offer a value-added service while improving the efficiency (and lowering the cost) of mail.