Rate Case Realities

• Address and barcode quality matter

• The best prices are offered to the most efficient mail

This begs the question of what to do to position your business—whether it’s focused primarily on printing or includes a mailing operation—to best endure the impact of higher rates.

Help Customers Through It

The first step would be to work with your customers to help them through it. No matter how little you may think you know about postal matters, odds are your customers are even less expert. Help them understand the postage consequences of designing mail pieces whose size and weight, and especially their shape, may be less than ideal to enable efficient postal processing. If clients can reformat and redesign their mail into a flat (or, ideally, letter) shape that can be processed efficiently on USPS equipment, that’s a big step toward lower postage costs.