It’s Transformation Time for In-plants

Personalized Communications: Help the Marketing Department

The demand for personalized communications is increasing. It is estimated that consumers receive between 250 and 3,000 advertising messages each day, and marketers need to find a way to cut through this clutter. If they don’t, their marketing messages may be tuned out or ignored altogether. It must also be remembered that consumers are becoming very savvy about filtering out unwanted information. Ideally, marketers should strive to replicate the communication that occurred when all interactions were personal.