As the industry transforms, research indicates that the value of in-plants will increase.

By Barbara A. Pellow

To capitalize on this opportunity, in-plants must strive to make smart investments in hardware and software products that can deliver results in a cost-effective manner. A Web-based print service can integrate users with the in-plant facility’s production workflow. In-plants must also forge partnerships with marketing departments to define and deliver programs that generate a measurable ROI.

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Companies:
Eastman Kodak Co.
XMPie

Barbara A. Pellow Author's page

Barbara Pellow is the owner and founder of Pellow and Partners. With her long history focusing on digital communications and print technology, she works with both print service providers and equipment and software manufacturers on the development of strategies to improve revenue and profitability and grow market share.

It’s Transformation Time for In-plants