It’s Transformation Time for In-plants

A number of in-plants are striving to participate in this more lucrative marketing value chain by providing an array of services related to enhancing the business value delivered to the organization.

Conclusion

During 2008, the successful in-plant will continue to lead the digital print transition. The effective application of digital color with software solutions will be critical. In-plants will continue to deliver the high quality and turnaround times that their organizations have come to expect. In addition, they will adjust to the changing environment that values targeted messages and reader impact over historic preferences for craft and quality. In-plants will start down the path to becoming MSPs, and these MSPs will be prepared to participate in the more lucrative marketing value chain by providing an array of services in the marketing process, from campaign inception to program execution.IPG