It’s Transformation Time for In-plants

Multi-channel Communications

Combining affordable color and multi-channel campaign marketing solutions with integrated marketing dashboards is helping savvy in-plants transform into valued marketing service providers (MSPs) for their organizations. They are evaluating tools like XMPie, MindFire and interlinkONE to provide multi-channel campaigns. This is the emerging world of integrated automated marketing campaign management. These software products enable marketers to select specific customers for inclusion in a campaign, filter other customers, decide which customers get which offers, determine the timing of when a customer receives certain offers, and through which channel the customer will receive the offer. Additionally, campaign management software can help detect customer responses to the campaigns, and it creates the output for telemarketing organizations, direct mail fulfillment or e-mail offerings. Meanwhile, the marketing department wants the ability to measure the effectiveness of marketing programs. Several campaign management tools can track response metrics in batch mode and real time, providing a user-friendly marketing portal that allows management to see the key reports and metrics on a day-to-day basis.