It’s Transformation Time for In-plants

InfoTrends’ Future of Mail study also asked survey respondents to evaluate two different types of statements. One was a traditional statement that generally arrived at their doorsteps and included advertising inserts, and the other was a document with graphics and offers printed on the face of the statement that were relevant to their account information. Not surprisingly, statements with personalized “onserts” were preferred by nearly two-thirds of respondents. There is no question that transpromo is a service offering where in-plant facilities can provide differentiation.