It’s Transformation Time for In-plants

Transpromotional Applications: Leveraging the Statement

Marketers face the challenge of getting their messages out in a way that encourages recipients to engage in desired behaviors, which can range from simply recognizing a brand to changing investment strategies or purchasing the latest product or service the marketer represents. Increasingly, marketers are using the tried-and-true monthly communications medium—the statement—as well as other transactional documents in new and different ways to ensure that their messages are noticed. This method of advertising is referred to as transpromotional, or transpromo. Transpromo provides an opportunity to blend marketing messages with must-read transaction statements, invoices, confirmations, benefits explanations and other notifications to influence behavior and ultimately drive business volume.