Signs of the Future
As in-plants move into wide-format printing to expand their services and revenue, how will this business be impacted by the growth of electronic signage? An analysis of the flat panel display market reveals a number of challenges.
Wireless transmission of content for public display can, in some instances, be construed as broadcasting. Until lawsuits set precedent, a broadcasting license may be required to be able to transmit images for display in retail stores. More likely, over time the wavelength over which the images can be transmitted for retail advertising will become dedicated, perhaps auctioned off to the highest bidder by the Federal Communications Commission (FCC). Until this is resolved, some retailers are using USB memory sticks to manually upload information to the screens.
- Places:
- North America
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