Signs of the Future
As in-plants move into wide-format printing to expand their services and revenue, how will this business be impacted by the growth of electronic signage? An analysis of the flat panel display market reveals a number of challenges.
It is perhaps the second reason that appears to be hampering existing installations of electronic displays, especially in shopping malls. Many of the early electronic display installations in upscale shopping malls have gone dark due to a lack of content. To gain the ROI, reportedly as many as eight to 12 advertisements are needed to rotate on a screen daily. It is also difficult to scale the number of advertisements. Additionally, it is difficult to sell many more advertisements given that advertising budgets are typically static and shared among a growing number of communication channels.
- Places:
- North America
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