Signs of the Future
As in-plants move into wide-format printing to expand their services and revenue, how will this business be impacted by the growth of electronic signage? An analysis of the flat panel display market reveals a number of challenges.
- Cost of building out the electrical infrastructure.
- Cost of developing new content—video rather than static, or greater amount of static content to drive sufficient advertising revenues to create a return on investment (ROI).
- Uncertainty of regulatory issues with wireless transmittal of content.
- Transmission security—concern that rogue entities could hijack the screen to display unauthorized content.
- Potential vandalism of the electronic display.
Electrical Infrastructure Costs
- Places:
- North America
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