Signs of the Future
As in-plants move into wide-format printing to expand their services and revenue, how will this business be impacted by the growth of electronic signage? An analysis of the flat panel display market reveals a number of challenges.
Industry experts estimate that in North America in 2012 there were 837,000 display screens installed. Of these, 43 percent are used primarily for third-party advertising. Other displays are used for location branding and staff or patron communications. Displays not currently carrying advertising or sponsored messaging (such as menu boards in fast food restaurants) are growing the fastest.
- Places:
- North America
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