Signs of the Future
As in-plants move into wide-format printing to expand their services and revenue, how will this business be impacted by the growth of electronic signage? An analysis of the flat panel display market reveals a number of challenges.
The "first mover" advantage is powerful. Wide-format printer manufacturers need to educate their prospects that waiting for hardware prices to decline even further is futile. Any cost savings will have been mitigated by having to buy market share from the printers that already adopted wide-format inkjet technology.
- Places:
- North America
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