Signs of the Future
As in-plants move into wide-format printing to expand their services and revenue, how will this business be impacted by the growth of electronic signage? An analysis of the flat panel display market reveals a number of challenges.
Statistically, well under 10 percent of commercial printers offer wide-format printing services today. (Among in-plants that figure is closer to 59 percent, according to IPG data.) Given the near risk-free hardware acquisition cost, the real cost threat results from delaying an acquisition of a $10,000–$200,000 indoor/outdoor printing-capable inkjet printer.
- Places:
- North America
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