Signs of the Future
As in-plants move into wide-format printing to expand their services and revenue, how will this business be impacted by the growth of electronic signage? An analysis of the flat panel display market reveals a number of challenges.
So how should print providers respond? At the moment, there is little to respond to, aside from highlighting the benefits of print against the long-term structural challenges faced by electronic display technology for wide-format graphics applications. The opportunity is to educate the market in general about the power of print during the "moment of truth" that occurs millions of times daily in retail stores across North America. Print's proven low-cost impact among all the point of purchase (POP) advertising channel options is unsurpassed.
- Places:
- North America
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