Signs of the Future
As in-plants move into wide-format printing to expand their services and revenue, how will this business be impacted by the growth of electronic signage? An analysis of the flat panel display market reveals a number of challenges.
Some wide-format printing equipment manufacturers are divisions of much larger conglomerates. Within those conglomerates we may find someday a desire to leverage their contacts into the wide-format signage industry to help them sell and manage service contracts to manage electronic display content. The challenge, of course, is that the wide-format printing equipment manufacturers have contacts with dealers and commercial printers, not with the brands. So the synergies may not be as strong as they may appear to the upper managers of those conglomerates.
- Places:
- North America
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