Signs of the Future
As in-plants move into wide-format printing to expand their services and revenue, how will this business be impacted by the growth of electronic signage? An analysis of the flat panel display market reveals a number of challenges.
Opportunities and Threats
With growing visibility into what many brands consider "the moment of truth," point-of-sale (POS) wide-format advertising is playing a larger role in the minds of advertisers than ever before. With increasing communication channel fragmentation, POS remains one of the most powerful marketing tools for advertisers.
- Places:
- North America
Related Content
Comments
