Moving Into Transpromo
As in-plants like The Principal Financial Group start providing transpromo printing, we offer some pointers on what you need to get started--and the pitfalls to avoid.
The IT department, usually the keeper of customer databases, will provide files with the specific customer information that will trigger the different types of messaging. You end up with three main components:
n A master template file (usually a PDF) with fixed text and graphics plus one or more variable zones.
- People:
- Dan Thomas
- Rex Brooker
- Places:
- Des Moines
- Des Moines, Iowa
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