Moving Into Transpromo
As in-plants like The Principal Financial Group start providing transpromo printing, we offer some pointers on what you need to get started--and the pitfalls to avoid.
>>>Step Two: Team Up
Second, and perhaps most challenging, you’ll need the active participation and buy-in of at least two other departments in your organization, typically the marketing/communications group and your IT department. The marketing department is responsible for creating the static and variable text and graphic files that will appear on the piece, in addition to the usual statement info. Marketing can specify who gets what transpromo information, based on any number of parameters.
- People:
- Dan Thomas
- Rex Brooker
- Places:
- Des Moines
- Des Moines, Iowa
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