Moving Into Transpromo
As in-plants like The Principal Financial Group start providing transpromo printing, we offer some pointers on what you need to get started--and the pitfalls to avoid.
In the case of the Principal Financial Group (or The Principal, as the Des Moines-based company is often known), the application was the 401(k) statements the company regularly sends thousands of clients.
“We wanted to look different from our competitors and offer far more to our clients,” explains Dan Thomas, with Retirement and Investor Services at The Principal. “We use variable messaging in a number of our client communication pieces, but none to the extent as our 401(k) statements.” (See sidebar for more on The Principal.)
- People:
- Dan Thomas
- Rex Brooker
- Places:
- Des Moines
- Des Moines, Iowa
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