Moving Into Transpromo

Let’s look at what you need—and the pitfalls to watch out for—when getting into transpromo printing. Along the way, we’ll look at one company—investment giant Principal Financial Group—that has already made the move to transpromo in a big way.

>>>Step One:
Find the Right Application

First and foremost, you need a specific business application for transpromo work in your regular print communications with current or prospective customers. That usually means a periodic mail-out piece you send out, which can be re-designed to include one or more areas where your transpromo text and/or graphics will appear, customized to each recipient. And you’ll need to know what sort of messages you want to send to different clients.