Moving Into Transpromo
As in-plants like The Principal Financial Group start providing transpromo printing, we offer some pointers on what you need to get started--and the pitfalls to avoid.
It’s an old idea, but new and faster digital presses have enabled far higher production speeds and the ability to customize literally every text or graphic item on the page for each customer. To marketing and customer relations people, this is a great combination—people open and read statements and bills immediately, and special messages in them get read far more than regular direct mail pieces. This combination of high read-throughs and individualized messaging is hard to beat.
- People:
- Dan Thomas
- Rex Brooker
- Places:
- Des Moines
- Des Moines, Iowa
Related Content
Comments
