Offset Is Alive and Well
As in-plants increasingly move toward digital printing, one in-plant manager explains why offset is still going strong at his university.
At this point let me quickly emphasize that this is not an anti-digital article by any stretch of the imagination. We have a strong digital operation at MU Printing Services that compliments our offset printing beautifully. By offering both printing methods we can play to the strength of either, as well as away from the weaknesses of either. I would not want to manage an in-plant today without digital being a vital part of the operation. Short run pricing, print-on-demand and variable data capabilities are all required these days.
- Companies:
- Heidelberg
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