Offset Is Alive and Well
As in-plants increasingly move toward digital printing, one in-plant manager explains why offset is still going strong at his university.
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Rick Wise
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Offset is still, in my opinion, impossible to beat price-wise once you hit that magical combination of run length and/or page count. A couple of examples:
Job #1
32-page self-cover newsletter (81⁄2x11˝ finished size); black only; saddle stitched.
Offset—we would run this as two 16-page signatures.
Digital—we would run eight 11x17˝ signatures.
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