Offset Is 
Alive and Well

As noted above, once an in-plant gets too far behind, it's difficult to come up with the substantial amount of cash required for equipment upgrades. A requirement of a substantial amount of cash is nothing but a red flag for about just any host organization these days.

Prime Location

Our location in a community of about 100,000 has been a plus for us. Our in-plant was established in 1934 and has grown steadily since. We became the biggest offset operation in our trade area so there was very little "poaching" of our offset business. I am not saying we have an absolute monopoly by any means; we still have to be very competitively priced, as we should be. But there was little incentive for our customers to go off campus as long as we were able to provide the service, turnaround and quality they deserved.