Web-to-print: Avoiding Typical Missteps
Viewing the launch of your online storefront as a single big event.
One of the great lessons of the last 10 years in the Internet world is that everything is a guess or hypothesis until real customer use provides insights. You need a well-defined starting goal that gives your staff an opportunity to comfortably get their hands around the solution as not only a new service channel, but also an online customer service laboratory that will always be changing to better meet the needs of different customer groups.
Heath Cajandig is VP of Product at Mimeo (Mimeo.com), an innovator of online managed content distribution and printing. Prior to joining Mimeo, he served as the global Web-to-print Product Manager at NowDocs and Electronics for Imaging (EFI). Before focusing on Web technologies, he gained operational experience as a workflow consultant for Xerox and was the digital production manager for University of Missouri Printing Services. Connect with Heath at hcajandig@mimeo.com.
