Web-to-print: Avoiding Typical Missteps
Think you can just get a solution that does everything? Probably not. Today's solutions are flexible and powerful but none are likely to solve all of the challenges your different customers want you to solve. Be very diligent in prioritizing what you want to solve online.
You have many groups of customers that have different problems. Make sure your entire business strategy is focused on prioritizing and measuring your success with each of them, and your technology decisions will become much easier.
Heath Cajandig is VP of Product at Mimeo (Mimeo.com), an innovator of online managed content distribution and printing. Prior to joining Mimeo, he served as the global Web-to-print Product Manager at NowDocs and Electronics for Imaging (EFI). Before focusing on Web technologies, he gained operational experience as a workflow consultant for Xerox and was the digital production manager for University of Missouri Printing Services. Connect with Heath at hcajandig@mimeo.com.
