Web-to-print: Avoiding Typical Missteps
On the other hand, consider complex bound documents for a moment. They are commonly ordered by training or educational organizations to serve as the learning or reference material for specific groups of people attending their classes. This is a very different need, and an online offering of value here requires specific functionality to best solve their problem. Customers' lives are being made easier because the solution may allow them to upload many files, assemble them, insert tabs, select paper stocks and many other options. The problem being solved is this: easier assembly, proofing and ordering of content and specifications by a learning or teaching department.
Heath Cajandig is VP of Product at Mimeo (Mimeo.com), an innovator of online managed content distribution and printing. Prior to joining Mimeo, he served as the global Web-to-print Product Manager at NowDocs and Electronics for Imaging (EFI). Before focusing on Web technologies, he gained operational experience as a workflow consultant for Xerox and was the digital production manager for University of Missouri Printing Services. Connect with Heath at hcajandig@mimeo.com.
