Web-to-print: Avoiding Typical Missteps
Take the time to be clear about what you want to do and what you aren't trying to accomplish. Business cards, for example, are typically a product everyone orders, and the online solution solves the problems of personalization and proofing the content. It is an online service for practically everyone in your company or institution, and it makes their lives easier because they can quickly personalize their content and be given confidence that the finished product will have the right information.
Heath Cajandig is VP of Product at Mimeo (Mimeo.com), an innovator of online managed content distribution and printing. Prior to joining Mimeo, he served as the global Web-to-print Product Manager at NowDocs and Electronics for Imaging (EFI). Before focusing on Web technologies, he gained operational experience as a workflow consultant for Xerox and was the digital production manager for University of Missouri Printing Services. Connect with Heath at hcajandig@mimeo.com.
