Web-to-print: Avoiding Typical Missteps

Common Mistakes

Here are three of the most common mistakes that in-plant printers make when trying to implement a new Web-to-print solution.

Failing to understand which customers and problems your Web-to-print solution is for.

The most important thing you need to know about your services are the groups and types of customers that you serve within your organization. This means that you know who they are, what problems they need solved and why. You should have an answer to all of those questions for your most important customers off the top of your head, and if you don't, your customer service team does. Any technology or service you offer needs to be mapped to those who will be using it, and in this case you are implementing a solution for your customers to use.