Web-to-print: Avoiding Typical Missteps
I was once asked what the success rate was for my product(s) while I was a product manager working for a large, well-known print software company. My guess was that around 40 percent of the Web-to-print storefronts were still being used after 18 months…meaning that more than half of them ended up being shelfware. It was a very sobering realization.
Heath Cajandig is VP of Product at Mimeo (Mimeo.com), an innovator of online managed content distribution and printing. Prior to joining Mimeo, he served as the global Web-to-print Product Manager at NowDocs and Electronics for Imaging (EFI). Before focusing on Web technologies, he gained operational experience as a workflow consultant for Xerox and was the digital production manager for University of Missouri Printing Services. Connect with Heath at hcajandig@mimeo.com.
