Web-to-print: Avoiding Typical Missteps
Prioritize, and then select a target group and offer them a basic product or service that really makes a difference. Learn from that, and continue to expand your offerings as you keep racking up small victories...and failures (lessons).
Finally, understand that online commerce and services are the future. You need someone who is directly responsible for making sure that what you have to offer is well represented in this space, because it is a service and marketing channel, not simply a technical challenge.
Heath Cajandig is VP of Product at Mimeo (Mimeo.com), an innovator of online managed content distribution and printing. Prior to joining Mimeo, he served as the global Web-to-print Product Manager at NowDocs and Electronics for Imaging (EFI). Before focusing on Web technologies, he gained operational experience as a workflow consultant for Xerox and was the digital production manager for University of Missouri Printing Services. Connect with Heath at hcajandig@mimeo.com.
