Web-to-print: Avoiding Typical Missteps
Wrapping it up
Whether you are considering an online storefront for your customers, in the middle of an implementation, or lamenting the challenges and failures of one that you have, these tips can help you reach the level of online success you are looking for. Focus on the different customer groups you have, how you serve them and why you are important for each other.
Heath Cajandig is VP of Product at Mimeo (Mimeo.com), an innovator of online managed content distribution and printing. Prior to joining Mimeo, he served as the global Web-to-print Product Manager at NowDocs and Electronics for Imaging (EFI). Before focusing on Web technologies, he gained operational experience as a workflow consultant for Xerox and was the digital production manager for University of Missouri Printing Services. Connect with Heath at hcajandig@mimeo.com.
