Web-to-print: Avoiding Typical Missteps
The success of the storefront relies not on the technical setup, but on how the solution is delivered and configured as a service to your customers. Leaning on the computer geniuses for behind-the-scenes help makes sense, but don't confuse technical capability with the business, marketing and communication skills required to launch a Web-to-print storefront that will delight your customers.
Heath Cajandig is VP of Product at Mimeo (Mimeo.com), an innovator of online managed content distribution and printing. Prior to joining Mimeo, he served as the global Web-to-print Product Manager at NowDocs and Electronics for Imaging (EFI). Before focusing on Web technologies, he gained operational experience as a workflow consultant for Xerox and was the digital production manager for University of Missouri Printing Services. Connect with Heath at hcajandig@mimeo.com.
