Web-to-print: Avoiding Typical Missteps
Note that I haven't once suggested that the product owner needs to be the most technical or skilled computer person in your organization. This is where people frequently go wrong. It helps if they have technical expertise, but taking someone from prepress who happens to be great at correcting difficult files, for example, and placing that person in charge of the Web-to-print solution isn't always a good idea.
Heath Cajandig is VP of Product at Mimeo (Mimeo.com), an innovator of online managed content distribution and printing. Prior to joining Mimeo, he served as the global Web-to-print Product Manager at NowDocs and Electronics for Imaging (EFI). Before focusing on Web technologies, he gained operational experience as a workflow consultant for Xerox and was the digital production manager for University of Missouri Printing Services. Connect with Heath at hcajandig@mimeo.com.
