Web-to-print: Avoiding Typical Missteps
Your online solution is going to represent your services to your community, so it is really a marketing and revenue or service channel that needs a champion who understands the big picture. This has to be someone that can not only bring people together across departments inside your in-plant, but who can be an ambassador of your services in your communities of customers.
Heath Cajandig is VP of Product at Mimeo (Mimeo.com), an innovator of online managed content distribution and printing. Prior to joining Mimeo, he served as the global Web-to-print Product Manager at NowDocs and Electronics for Imaging (EFI). Before focusing on Web technologies, he gained operational experience as a workflow consultant for Xerox and was the digital production manager for University of Missouri Printing Services. Connect with Heath at hcajandig@mimeo.com.
