Web-to-print: Avoiding Typical Missteps
Failing to establish the right solution owner for this new way of offering services.
Launching an online solution impacts the entire organization, and you need someone who will be an owner and advocate across departments, both internally and externally. It has to be someone who understands the problems that your customers have and how your new solution will help make their jobs easier.
Heath Cajandig is VP of Product at Mimeo (Mimeo.com), an innovator of online managed content distribution and printing. Prior to joining Mimeo, he served as the global Web-to-print Product Manager at NowDocs and Electronics for Imaging (EFI). Before focusing on Web technologies, he gained operational experience as a workflow consultant for Xerox and was the digital production manager for University of Missouri Printing Services. Connect with Heath at hcajandig@mimeo.com.
