Web-to-print: Avoiding Typical Missteps
Over the last 15 years, we have seen Web-to-print technologies become increasingly common. Thousands of print providers have stepped up to implement solutions to serve their customers, some with great success and others with not as much.
From the creation of the bleeding edge front runners to today's market where a myriad of specialized commerce solutions exist, I'm fortunate enough to have been heavily involved in this niche of the industry. For more than a decade I've been working with both vendors and printers on a daily basis as they go to market with new solutions in this space. Along the way, I've learned some things that I believe can make a real difference for you and your organization when it comes to offering online self-serve for your customer base.
Heath Cajandig is VP of Product at Mimeo (Mimeo.com), an innovator of online managed content distribution and printing. Prior to joining Mimeo, he served as the global Web-to-print Product Manager at NowDocs and Electronics for Imaging (EFI). Before focusing on Web technologies, he gained operational experience as a workflow consultant for Xerox and was the digital production manager for University of Missouri Printing Services. Connect with Heath at hcajandig@mimeo.com.
