WEB-BASED SUBMISSION: A Must for In-plants
Your customers are getting increasingly computer savvy. They expect to be able to do business online. Can you accommodate them?
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Rick Wise
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If you are not currently offering Web-based submission for your operation, please seriously consider looking into it. As I noted earlier, it is how most customers want to conduct business these days. But another important point is that offering Web-based submission helps with the all-important perception of your in-plant. Suddenly your printing operation isn’t seen as a “sunset” industry, as some may incorrectly argue it to be. Rather your operation is now seen to be as modern as everything else being offered on the Web—and that’s not a bad way to be seen. IPG
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