E-books: Doom or Opportunity?
As electronic devices proliferate, printers worry (perhaps prematurely) about the demise of their craft. But proactive printers are finding ways to leverage these electronic newcomers.
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Erik Cagle
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Perhaps the greater impact is seen in the offset vs. digital printing battle, with book publishers increasingly seeking shorter runs and going back on press more frequently in an effort to do away with the dreaded inventorying and waste. Digital printing enables shorter run lengths that are simply not cost-feasible with conventional printing. Converting hard copy into digital formats has become a modest revenue generator for many book manufacturers.
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Erik Cagle
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