E-books: Doom or Opportunity?
As electronic devices proliferate, printers worry (perhaps prematurely) about the demise of their craft. But proactive printers are finding ways to leverage these electronic newcomers.
Still, opportunities abound for printers to leverage electronic alternatives, particularly for clients who want to have multi-channel connectivity with consumers, be it in books, magazines, advertisements or direct mail. Let's face it, consumers want what they want, when they want it and how they want it presented to them. The likelihood of a single platform being recognized as the sacred cow across any segment is doubtful. To appease the masses across numerous platforms, printers need to become adept at as many technologies as possible.
- People:
- Frank Romano
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