E-books: Doom or Opportunity?
As electronic devices proliferate, printers worry (perhaps prematurely) about the demise of their craft. But proactive printers are finding ways to leverage these electronic newcomers.
"Book printers have been stuck in that market for a long time but, with new digital printing technology, they can move into new markets," Romano says. "With digital printing, a good fit is the photo book/memory book market. Digital printing is going to open up new markets for many printers."IPG
- People:
- Frank Romano
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