E-books: Doom or Opportunity?
As electronic devices proliferate, printers worry (perhaps prematurely) about the demise of their craft. But proactive printers are finding ways to leverage these electronic newcomers.
Move to Hybrid Printing
Romano isn't worried about print going away, but he does caution book, publication and catalog printers to be mindful of the role that digital printing will play in these segments. Much has been written about the influence of digital printing on the book market's on-demand production trend during the past five years. But as the page counts in magazines dwindle and publishers churn out fewer copies, that segment could entertain a significant role for the digital press. He envisions magazines with offset-printed versions for long runs and digitally printed copies for personalization, as well as online content/e-magazine versions.
- People:
- Frank Romano
Related Content
Comments
