E-books: Doom or Opportunity?
As electronic devices proliferate, printers worry (perhaps prematurely) about the demise of their craft. But proactive printers are finding ways to leverage these electronic newcomers.
"Over the next decade, we'll see a reduction in the size (page counts) of magazines and the number of publications in print, as more and more content goes online. It will be more gradual than in the book industry, but it will happen."
Many publishers are leaning on printers for advice as they ponder their digital futures, thus providing printers with an opportunity to furnish solutions that allow customer content to be disseminated via a number of vehicles. The smart printers are arming themselves with solutions.
- People:
- Frank Romano
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